![]() ![]() So, if your product is looking for such demographics and country (US), considering in your video marketing strategy could be valuable.Īt the same time, the partners and broadcasters can increase their followers and grow their channel by attracting unique spectators, regular streams, and broadcasting during peak hours. Understand that 44% of internet users aged 16 to 44 have stated that they watched live streams of games online.Īs highlighted earlier, almost 75% of the spectators on the platform are under 35 moreover, is a male-dominated landscape. However, the past few years have proved that a video game athlete partnership could be valuable and has the potential to attract a wider audience. Why Are These Statistics Important?įor decades, famous brands and businesses have partnered with athletes and basketball players to promote their brands. At the same time, the majority of revenue comes from active channel subscriptions and ads. On a side note, stats outlines that for every 100 followers a user has, they have the potential to earn up to US$ 250 per month. In comparison, the latest data suggests that paid over US$ 101.3 million to publishers last September. In fact, only the top 5% of the streamers have made more than US$ 1000 during the selected time period in 2021.Ĭomparing revenue earned against the US median household income, only 0.06% of active streamers received the amount of, or over, US$ 67,521.Ĭonsidering from July 2020 to September 2021, paid out about US$ 893 million to the broadcasters, up from US$ 519 million paid from July 2019 to September 2020.īack in September 2019, paid out US$ 36.51 million to the publishers. In comparison, almost 75% of paid broadcasters - the ones that make money - made less than US$ 120 in 2021. The next 900 top streamers made about US$ 138 million. 25% of all payouts went to the top 1000 streamers.Īlthough there isn’t any official report on the payouts made by Twitch in 2021, a leak due to an error in a server configuration indicates that the top 100 streamers made about US$ 82 billion in 2021. The top 1% of paid Twitch broadcasters made more than half of all the money paid out to streamers in 2021.(In a MegaCheer event, Twitch streamers reward a viewer with emotes and gifts randomly). Moreover, discussing the MegaCheer event during the event will increase the Bits usage by 30%. At the same time, the channel points reward system, on average, increases the time spent by 18% (per week) spent by the spectators.Broadcasters with channel points reward systems, on average, see a 13% lift in chat participation.Broadcasters and teams who create polls to receive feedback, on average, see 10% more engagement.So, Twitch broadcasters can use CTAs during the selected time period and engage spectators.įor instance, Twitch broadcasters can conduct polls or have a reward system (Channel Points) to increase user engagement. How much content do Twitch users watch per day Twitch users watch 95 minutes per day on average. How many Twitch partners are there There are an estimated 51,500 Twitch Partners, as of August 2021 (Twitchtracker) Where does Twitch rank in global traffic Twitch ranked 38 for global traffic in February 2021, and 2 for games. Twitch viewership highlights that viewers are most engaged in the first 15 minutes and the last 15 minutes of the broadcast. According to Twitch, 30 million unique users view Twitch streams daily. Unique viewers who chat during their first visit are 50% more likely to return to your future broadcast.The three base principles of making money for Twitch are Advertisements, Subscriptions and Partner Programs.Critical Stats For Twitch Partners and Marketers 2023 Twitch offers a Software Development Kit and Application Programming Interface that helps twitch integrate with services existing on the device you are gaming at.Įver since Amazon bought Twitch for $970 million, its valuation has constantly increased and is currently around $3.79 billion. Twitch has the concept of creating a real-time spectating environment where viewers can watch broadcasts of their favourite streamers and comment their opinions in real time. It has browser support as well as dedicated application to record videos and interact with communities better. Twitch offers support on PC, Xbox and Play station consoles. You can view broadcasts without registering, however, to broadcast and chat you are required to sign up with Twitch, which is free of cost. Currently, Twitch boasts a staggering 15 million daily active users with 23 billion minutes watched per month. ![]()
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